[{"data":1,"prerenderedAt":187},["ShallowReactive",2],{"resources-en":3},[4],{"id":5,"title":6,"body":7,"date":171,"description":172,"downloadFile":173,"extension":174,"image":175,"imageAlt":176,"meta":177,"navigation":178,"path":179,"seo":180,"stem":181,"tags":182,"__hash__":186},"resources\u002Fresources\u002Fen\u002Femail-bienvenida.md","Welcome email template",{"type":8,"value":9,"toc":162},"minimark",[10,15,24,31,35,38,60,64,67,112,116,123,126,149,155,159],[11,12,14],"h2",{"id":13},"why-the-welcome-email-is-your-most-important-message","Why the welcome email is your most important message",[16,17,18,19,23],"p",{},"The welcome email has ",[20,21,22],"strong",{},"the highest open rate of your whole strategy",": it lands right after someone subscribes, while your brand is alive in their mind. Making the most of that moment is the difference between winning a customer or being forgotten in the inbox.",[16,25,26,27,30],{},"That's why it shouldn't be a plain \"thanks for subscribing\". It should ",[20,28,29],{},"welcome, build trust and drive the first action"," (usually, the first purchase).",[11,32,34],{"id":33},"the-strategy-behind-this-template","The strategy behind this template",[16,36,37],{},"This template is built on three principles that make a welcome email convert:",[39,40,41,48,54],"ul",{},[42,43,44,47],"li",{},[20,45,46],{},"Immediate reward."," We offer an incentive (a 10% discount) so subscribing pays off and the first purchase has less friction.",[42,49,50,53],{},[20,51,52],{},"Gentle urgency."," The coupon is valid for 14 days. A clear deadline drives action without sounding pushy.",[42,55,56,59],{},[20,57,58],{},"One goal per block."," Each section has a single job: they don't compete or distract the reader.",[11,61,63],{"id":62},"the-structure-block-by-block","The structure, block by block",[16,65,66],{},"The template follows an order designed to move the reader from welcome to action:",[68,69,70,76,82,88,94,100,106],"ol",{},[42,71,72,75],{},[20,73,74],{},"Logo"," — instant brand recognition.",[42,77,78,81],{},[20,79,80],{},"Hero image\u002FGIF"," — an animated visual with the discount that grabs attention at first glance. The first frame already shows the offer, in case the email client doesn't play animations.",[42,83,84,87],{},[20,85,86],{},"Welcome headline"," — warm and personalized with the name.",[42,89,90,93],{},[20,91,92],{},"Coupon box"," — the code in large, real selectable text, with the expiry date.",[42,95,96,99],{},[20,97,98],{},"Call-to-action button"," — one clear button leading to the store.",[42,101,102,105],{},[20,103,104],{},"Featured categories"," — several entry points for those unsure where to start.",[42,107,108,111],{},[20,109,110],{},"Legal footer"," — unsubscribe link and address, required for compliance.",[11,113,115],{"id":114},"how-this-helps-you-capture-and-retain","How this helps you capture (and retain)",[16,117,118,119,122],{},"A great welcome email doesn't just land a first sale: ",[20,120,121],{},"it sets the tone for the whole relationship",". The subscriber learns that opening your emails is worth it, which lifts your future open rates and reduces unsubscribes.",[16,124,125],{},"In business terms, this means:",[39,127,128,135,142],{},[42,129,130,131,134],{},"More ",[20,132,133],{},"first-purchase conversion"," thanks to the incentive and urgency.",[42,136,137,138,141],{},"Higher ",[20,139,140],{},"retention"," and customer lifetime value, because you start the relationship by giving.",[42,143,144,145,148],{},"A ",[20,146,147],{},"healthier subscriber list"," that engages instead of ignoring you.",[150,151,152],"blockquote",{},[16,153,154],{},"Capturing an email is just the beginning. What you do in the first 60 seconds decides whether that person becomes a customer.",[11,156,158],{"id":157},"download-and-customize-it","Download and customize it",[16,160,161],{},"Download the template in HTML, ready to paste into your email marketing tool. Just swap the logo, colors and links for your brand's.",{"title":163,"searchDepth":164,"depth":164,"links":165},"",2,[166,167,168,169,170],{"id":13,"depth":164,"text":14},{"id":33,"depth":164,"text":34},{"id":62,"depth":164,"text":63},{"id":114,"depth":164,"text":115},{"id":157,"depth":164,"text":158},"2026-07-16","Free welcome email template, ready to use. Download it and customize it with your brand in minutes.","\u002Frecursos\u002Femail-bienvenida.html","md","\u002Frecursos\u002Fcover-email-bienvenida.png","Welcome email template with a 10% coupon",{},true,"\u002Fresources\u002Fen\u002Femail-bienvenida",{"title":6,"description":172},"resources\u002Fen\u002Femail-bienvenida",[183,184,185],"email marketing","lead generation","template","NirUJNKfNKxoDRnfLZhXKscT_7fVWlvkTWjydg3cFWA",1784384103570]